/ Works

Le Toiny X Hanikon Rosé

Tailoring Hanikon Rosé's tiered activation rollout to Le Toiny in St Barths, visualised so the retreat could see the takeover before committing.

/ Overview:

Client

Hayley, Founder, Hanikon Rosé

Year

2024

Role

Brand Activation
Branded Merchandise
Pitch Materials
Visualisation

Hanikon Rosé is a luxury rosé served across some of the world's most prestigious destinations, from Harrods to Eden Rock in St Barths. Following our initial work defining Hanikon's brand world and positioning, the brand set out to grow its stockists globally and support existing ones with brand takeovers.

Le Toiny, where Hanikon was already stocked, wanted to see how the brand could take over its spaces and create experiences for its guests.

Saltco supported on both, the design of the activations and their custom merchandise, and the pitch materials Hanikon needed to win more venues.

Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé

The pitch deck that opened the door.

We built the sales deck Hanikon uses to pitch stockists, a standalone tool setting out the rosé market opportunity, the brand world, the activation menu and the commercials in one place. Because the activations are modular, Hanikon can drop the right rollout into the deck for each venue it approaches, tailoring the pitch to the room rather than starting over every time. It gave Hayley the tools to make her case venue by venue, and Le Toiny was exactly the kind of destination it was built for.

A venue only takes on a brand it can picture in its own space, and that is what the visualisations do. Because Rufus is an architect, each activation is modelled in full detail first, then visualised with AI tools and finished by hand, a layered approach that holds detail a single prompt never will, down to how the light catches a bottle and how the yellow reads against the sand. It let us show Le Toiny exactly how its spaces would change under a Hanikon takeover, the colours, the fittings, the feel, which matters most for a luxury venue that needs to see the finished picture before it will say yes.

Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé

Tailoring it to Le Toiny.

Le Toiny is an ultra-luxury hillside retreat with its own private beach club, understated and closely tied to its landscape, so a full yellow takeover would have jarred with it.

We tailored the rollout to the setting, pulling the right elements from the menu and paring the yellow back to a thread rather than a wash, on cushions, towels, striped parasols and menus against white canvas, natural timber and warm neutrals, with a mobile wine cart in block yellow giving service a playful focal point that could move around the beach.

Le Toiny is an ultra-luxury hillside retreat with its own private beach club, understated and closely tied to its landscape, so a full yellow takeover would have jarred with it.

We tailored the rollout to the setting, pulling the right elements from the menu and paring the yellow back to a thread rather than a wash, on cushions, towels, striped parasols and menus against white canvas, natural timber and warm neutrals, with a mobile wine cart in block yellow giving service a playful focal point that could move around the beach.

Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé

A tiered menu, from a games chest to a full takeover.

The activations were structured as a menu any venue could dial up or down.

  • Bronze introduces the brand with the least effort from the venue, through branded bar items and a games chest of backgammon, boules, cards and more.

  • Silver adds a bespoke pop-up rosé bar with mid-level décor, umbrellas, hammocks and seating, plus a photo wall framing the location.

  • Gold is a full venue takeover, an exclusive rosé bar with a DJ and violinist at sunset, sensory dining and yellow tablescaping, with an artist personalising bottles at the table.

Alongside them sat a Surf Shack concept made for St Barths, welcoming guests back from the water with a glass, a rosé sorbet and branded boards.

The activations were structured as a menu any venue could dial up or down.

  • Bronze introduces the brand with the least effort from the venue, through branded bar items and a games chest of backgammon, boules, cards and more.

  • Silver adds a bespoke pop-up rosé bar with mid-level décor, umbrellas, hammocks and seating, plus a photo wall framing the location.

  • Gold is a full venue takeover, an exclusive rosé bar with a DJ and violinist at sunset, sensory dining and yellow tablescaping, with an artist personalising bottles at the table.

Alongside them sat a Surf Shack concept made for St Barths, welcoming guests back from the water with a glass, a rosé sorbet and branded boards.

Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé
Le Toiny  X Hanikon Rosé