/ Works

Harrods X Hanikon Rosé

The rise to the number-one rosé in Harrods, with the retail pitch decks and activation programme Saltco designed to help win the Harrods listing and support sales in store.

/ Overview:

Client

Hayley, Founder, Hanikon Rosé

Year

2026

Role

Brand Activations
Pitch & Growth Materials
Spaces & Merch
Visualisation

Hanikon Rosé is a luxury Côtes de Provence rosé that had already built a following in St Barths and the South of France. Saltco had been the brand's creative partner through that growth, building the brand guidelines and the activation rollout plan the brand uses wherever it appears.

The next step was London luxury retail, with Harrods and Selfridges at the top of the list.

Because we had already designed Hanikon's Beach, Ski and City activation concepts, we could move straight into the Harrods work rather than start from scratch. That rollout is a modular guide the brand draws on as it grows, applying the right elements to each new location, and Harrods was exactly the kind of moment it was built for.

The sales deck that won the room.

A meeting with a buyer at Harrods is one chance in the room, won on the right positioning, the right data and a clear picture of what the brand could become. We designed the retail sales deck Hayley used to pitch Hanikon to those buyers, built slide by slide with her across two parts, the retail sales story and the activation rollout concepts, with Saltco supporting on the brand positioning copy, the strategy and the design throughout.

It gave Hayley the tools to make her case, and Hanikon went on to become the number one selling rosé in Harrods in 2025.

Concepts Harrods could picture before signing off.

Before a retailer of this stature hands over its space, it needs to see exactly what it is agreeing to, and for luxury locations that finished picture is what earns the sign-off. A retail activation also shows a retailer something a deck cannot, that the brand will bring its customers to life in store and work to support sales rather than simply take shelf space. So we designed a concept for each space and, because Rufus is an architect, modelled it in full detail rather than sketched it, visualising the activation inside the venue itself so the colours, the fittings and the feel all read as they would on the day.

That let Harrods picture the whole programme across three of its most prestigious spaces: a Provençal terrace retreat on The Grill on Fifth rooftop, where guests pause over a glass and a game of backgammon; a co-branded gifting station in Fine Wines & Spirits; and a discreet bar in Private Shopping at The Penthouse, pairing the rosé with Provençal bites. Each concept was designed to draw guests on to the next, so the brand carried across the store as one connected experience.

Custom merch and a pop-up bar.

At the centre was a custom pop-up bar, colour drenched in Hanikon's signature yellow to echo the bottle's wax top, with soft curves that mirror the bottle's silhouette and a robust, mobile structure the brand can move and adapt across retail, terrace and event settings.

From there the brand ran through everything a guest touched. Ice buckets, pillows, blankets and backgammon boards all carried the same identity, and for the rooftop we designed a bespoke terrace menu for The Grill on Fifth, printed on textured, embossed stock with an illustrated scene that brought the terrace, the bottle and the Riviera mood together on the table.

In the gifting station the detail went further still, with wax-sealed ribbons and an on-site artist etching custom designs onto frosted bottles and birch boxes, alongside limited-edition wine boxes carved with the Hanikon and Harrods logos in engraved yellow.

To date the rooftop takeover at The Grill on Fifth was implemented in summer 2026, with the further activations designed and ready for the phases to come.