We founded Saltco to fix the gap between branding, digital and physical space.

Every touchpoint, considered

Brand, digital and spaces
- built to work together.

Saltco works best at moments of growth — when a clinic is opening a new site, a beauty brand is preparing for retail, or a founder is ready to move beyond early-stage branding. Instead of handing off disconnected brand, website and interior projects to different suppliers, Saltco brings everything under one senior, partner-led team.

saltco
Isometric flat-pack packaging design representing branding and creative services by Saltco, a London-based branding and design agency.

01 Branding

We create brands that feel timeless and unique — crafting everything from naming and strategy to packaging and campaigns.

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Isometric graphic of a laptop and phone showcasing Saltco’s digital design services including websites, SEO, and user-focused design in London.

02 Digital

We design websites that do more than look great — they work hard for your business, with smart design, SEO, and seamless brand continuity.

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Isometric illustration of a branded retail space with shelves and products, representing Saltco’s spatial and retail design services in London.

03 Spaces

From pop-ups to retail installations, and wellness facilities, we create spaces that bring your brand to life and leave a lasting impression.

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Who We Work With

Founder-led brands, clinics and premium products.

Saltco partners with founder-led beauty and skincare brands, wellness concepts, dental and skin clinics, and premium consumer brands entering retail or physical space. Most partners are navigating a clear moment of change — launch, investment, expansion or repositioning — and want senior creative thinking as well as delivery.

  • Beauty and skincare brands
  • Wellness and healthcare-led businesses
  • Dental, skin and aesthetics clinics
  • Premium drinks and lifestyle brands entering retail
How we work

Selected work

A selection of projects across beauty, wellness, clinics and premium consumer brands.

Creative direction by Saltco for Self Glow’s ‘First Light’ serum; product shown resting between two models’ backs shaped to resemble a sculptural landscape

SELF GLOW

Luxury beauty packaging and retail experiences in perfect sync

Visual Identity Website Design Retail Brand Strategy

HANIKON ROSÉ

Impactful brand moments in iconic global locations

Brand Activations Visual Identity Brand Guidelines OOH Ad Design

LONG LANE, WELLNESS MEMBERS CLUB

Heritage architecture meets modern wellness

Visual Identity Pitch Deck Interior Design Architectural Refurb
Disruptive visual identity for Be Read by Saltco - brand architecture and verbal identity for publishing innovators

BE READ

Empowering authors through disruptive branding

Visual Identity Brand Strategy Brand Architecture Verbal Identity

THAMES

A clinic transformed — brand, digital, and environment

Visual Identity Website Design Clinic Refurb Brand Strategy

SELF GLOW PRO

Retail activations and spa spaces crafted for global hotels, stores, and treatment partners

Retail Design Spatial Design Brand Activations Pitch Decks
Social media identity design for Beauty Group London by Saltco - premium investor branding across digital platforms

BEAUTY GROUP LONDON

Branding beauty’s most discerning backers

Visual Identity Investor Deck Design Brand Guidelines Social Media Identity
Modern office redesign by London agency Saltco - transforming traditional workspace with architectural detailing and smart interior design

COMMERCIAL OFFICE

Transforming spaces into benchmarks of modern design

Commercial Office Redesign Interior Design Project Management

Partnership-led Approach

Built for long-term growth, not one-off assets.

Saltco doesn’t operate as a production line. The studio works with a small number of partners at any one time, embedding alongside founders and leadership teams. The role is to bring clarity where decisions matter most, protect coherence as brands scale, and ensure brand, digital and physical environments move in step.

  • Work directly with the founders of Saltco
  • Strategy and creativity developed together, not in silos
  • Brand, digital and space considered as one ecosystem
  • For brands that see creative as a strategic investment
How we work
Isometric illustration of a branded retail space with shelves and products, representing Saltco’s spatial and retail design services in London.

Bringing ideas to life before they exist

Visualisation & brand world-building

From product renders and campaign imagery to spatial visualisations, Saltco uses visualisation and brand world-building to help teams make better decisions earlier. This work de-risks launches, supports investor conversations and brings retail or clinic environments to life before a single wall is built.

Explore visualisation & brand world-building
Christopher Bush and Rufus Edmondson, founders of London creative agency Saltco - specialists in seamless branding, digital marketing and spatial design for premium brands

WHO WE ARE

Founded by designers with complementary expertise.

Saltco is led by Chris Bush and Rufus Edmondson. Chris brings a background in digital growth, brand strategy and commercial marketing, having worked with global brands and high-growth businesses. Rufus is an architect and spatial designer with experience at leading practices and design studios, specialising in translating brand worlds into considered, real-world environments.

Together, they work directly with founders and leadership teams to shape brands that feel coherent across product, digital and space.

About Saltco

Navigating a moment of growth?

If you’re preparing for a launch, a clinic opening, a retail move or a repositioning – and want a senior creative team to help you do it properly – Saltco would be happy to hear more about what you’re building.

Start a conversation