/ Works

Beauty Group London

Rebrand, identity system and investor materials for a leading beauty investment firm, bringing a heritage name into the modern beauty landscape.

/ Overview:

Client

Beauty Group London

Year

2025

Role

Brand & Identity
Brand Guidelines
Investor Decks

Beauty Group London backs the next generation of beauty founders, bringing strategic investment, deep industry expertise and a network built across decades in the sector to brands moving from concept through to commercial scale.

The brief was to build a brand that carried the weight of that experience. One that looked like it belonged alongside the luxury beauty houses it invests in, while speaking directly to the founders building the brands of tomorrow.

One of the first things Saltco resolved was the monogram. The name had long been shortened to BGL, but as a mark, it did not work. We moved to BG: cleaner, more flexible, and far more resolved as a logo. The full wordmark sits beneath it. From that one decision, the whole identity followed.

A monogram built to carry a heritage name forward.

The BG monogram, uppercase, set within a precise circular frame, rendered in Cormorant, was designed to work as a stamp of quality.

For any beauty brand coming into contact with Beauty Group London, that mark on a piece of correspondence or a meeting room wall should mean something. The design draws on the language of heritage luxury, the circular enclosure, the Garamond-inspired serif letterforms, the restrained spacing, without feeling like it is looking backwards. Set against a palette of Forest, Clay, Smoke and Cashmere, it feels contemporary and considered in equal measure.

Brand guidelines cover every application: logo usage, the full colour system, typeface hierarchy, Cormorant for display, Barlow for body copy, the block device for callout copy, and photography direction. Everything a team needs to use the brand consistently, without having to make decisions from scratch each time.

Materials to win new founders.

Saltco designed the pitch deck to the same standard as the brand identity, structured, authoritative and built to communicate the brand's positioning and investor proposition clearly from the first page.

Alongside that, Saltco designed the full suite of brand collateral, from business cards to stationery, giving the team a consistent front across every physical touchpoint.

Social creative templates, built to stay consistent.

Saltco designed social media creatives templates that let the Beauty Group London team show up consistently across digital without every post needing to go back through a designer.

The result is a brand that works everywhere, from a formal investor presentation to an Instagram grid, with the flexibility to grow as the business does.

Saltco designed social media creatives templates that let the Beauty Group London team show up consistently across digital without every post needing to go back through a designer.

The result is a brand that works everywhere, from a formal investor presentation to an Instagram grid, with the flexibility to grow as the business does.