/ Overview:
A London web design agency, building websites that feel like the rest of the brand, and get found on Google and AI search.
At Saltco, brands work directly with the two founders, who come from opposite ends of the same problem. One started in brand and digital, the other is an ARB-registered architect and interior designer. That means your website is never treated as a standalone build. It is designed as the place your brand does most of its work, so it looks and behaves like you everywhere it counts.
Founders usually come to us with something specific. A new business that needs a website to launch. A brand with new packaging that now needs somewhere to sell. Or a site that is quietly underperforming, not enough leads, not enough conversion, and not showing up when people search.
We build websites that feel like the brand and get found everywhere.
What we offer
01 Website design and build
02 Ecommerce and UX
03 SEO and AI search
04 Content and copywriting
05 CRM and online booking
06 Ongoing optimisation
How we work
Digital is far more than building a website. It starts with understanding your audience, how they move through the site, and what you want them to feel and do at each point, whether that is to learn, to trust, or to buy. That thinking shapes the structure, the content and the flow, so the journey is designed around real needs.
Because the same senior team designs all of it, from the brand identity through the UX to the copywriting, nothing gets handed to a fourth supplier and reinterpreted. We build on Shopify, Framer and WordPress, choosing the platform that fits the business rather than forcing one.
Not Performing? Start With a Search Audit
If you already have a site but it is not bringing in the leads or sales it should, the problem is usually visibility. We run a search audit that looks at both sides of how people find you, then hand you a clear roadmap for where the opportunity is.
The audit covers:
Google Search, how you rank and where you are losing ground
AI search, whether you show up in ChatGPT, Claude and Google AI Overviews
The fixes that matter most, prioritised by impact
We handle SEO and AEO in-house, so the fixes are made by the same senior team that built the brand and the site.
Our best work is with brands we have stayed with for years
We have worked with Self Glow by James Read for three years, building the Shopify store off the brand and packaging we designed, then leading the UX, the campaign art direction and the sustainability story that runs through the site. Twelve months on we ran a CRO programme, automated email journeys and an SEO-led content plan to lift direct-to-consumer sales. That partnership then carried into the retail activations at Selfridges, the Met Gala and the nationwide GLOW tour across Space NK.
For Dr Bravi at Thames, one identity now runs through a full rebrand, a bespoke website and an ongoing retainer, SEO and AEO, the monthly Thames Edit, Google Business and local search, CRM and online booking through Dentally. Because we had already shaped the brand and built the digital, we became the natural team to bring the physical clinics up to the same standard, refurbishing the spaces so the brand a patient meets online is exactly the brand they walk into.
You work directly with the two founders, who come from opposite ends of the same problem.
