ABOUT US
We are Saltco - a London-based creative and digital agency helping emerging brands find their voice, established brands stay relevant, and visionary brands shape the future.
Our founders
Saltco was founded by Chris and Rufus, combining award-winning expertise in digital growth and spatial design to create brands that work seamlessly across every touchpoint.
Chris (ex-Coca-Cola, Amazon) builds digital foundations that perform – strategic websites and campaigns designed to convert. Rufus (ex-Herzog & de Meuron) crafts physical spaces where every material and detail reinforces your brand story.
Featured in Vogue and The Times, our work for clients like Self Glow (Best Marketing Launch 2024) proves what happens when digital and physical branding speak the same language – unforgettable brand experiences that drive results.
We believe great design should be responsible design. From eco-friendly materials to energy-efficient digital solutions, we ensure your brand not only looks exceptional but also aligns with a sustainable future.
Rufus and Chris, Founders
How we work with brands
As a branding and creative agency based in London, we design connected brand experiences across digital platforms, packaging, retail spaces, and physical environments. Whether you need support on a one-off project or a full rebrand from strategy to rollout, we can jump in exactly where you need us. Here’s how we typically work:
01 Brand Strategy + Visual Identity
Insights + Research
We start by understanding your market, audience, and competitors, identifying opportunities to set your brand apart.
Visual + Verbal Identity
We craft clear, impactful brand identities—from logos, packaging and typography, to your tone of voice and messaging.
Activation + Rollout
We manage the launch of your new branding across all touchpoints, ensuring a cohesive and impactful rollout.
02 Website + Digital Experience
Digital Strategy
We clarify your digital goals, mapping out strategies for your website, e-commerce platform, and digital marketing to ensure measurable outcomes.
Experience Design
We build intuitive websites, creating seamless user journeys and beautiful designs that reflect your brand identity.
Optimised Growth
We continually enhance your digital presence with SEO, analytics, and targeted improvements to drive traffic, engagement, and conversions.
03 Retail + Spatial Design
Experience Strategy
We define the purpose and goals of your physical environment, ensuring it aligns perfectly with your brand positioning.
Design + Innovation
We deliver compelling spatial design, from retail interiors and pop-up activations to full architectural refurbishments.
Implementation
We oversee build-outs and installations, partnering with trusted contractors and suppliers to deliver exceptional spaces on-time and on-brand.
04 Creative Direction
Campaign Strategy
We define the creative vision for your campaigns, providing strategy, look-and-feel concepts, mood boards, and inspiration designed to make your brand stand out from competitors and resonate deeply with customers.
Creative Direction
We oversee photoshoot and production processes, creating detailed briefs and providing hands-on creative direction to ensure your brand vision translates seamlessly into compelling imagery and content.
Activation + Execution
We can support the full campaign rollout, ensuring creative assets are consistent, engaging, and executed flawlessly. From managing production partners to final delivery across digital, print, and social channels.
Frequently Asked Questions
What kind of brands does Saltco typically work with?
We work with startups, growing businesses, and established brands — primarily across luxury, wellness, healthcare, and beauty. Our focus is on helping premium brands connect across digital, physical, and experiential touchpoints.
Do you work on one-off projects or only long-term partnerships?
We’re flexible. Some clients bring us in for focused projects; others engage us as long-term creative and strategic partners.
What makes Saltco different from other creative agencies?
How does your Brand Audit work, and what does it include?
Our Brand Audit reviews your visual identity, website, packaging, retail, and digital marketing. We highlight inconsistencies and opportunities, giving you a clear roadmap to strengthen your brand presence.
What services does Saltco offer?
Branding, Digital, Spatial Design, and Campaign Creatives. See the full range here.