CASE STUDY
Hanikon - Luxury Rosé
We worked with Hanikon to design and deliver a series of international brand activations, alongside the visual identity, physical brand assets and sales tools needed to support growth across hospitality and retail. Our role focused on translating the brand into real-world environments - ensuring everything Hanikon puts into the world feels consistent, considered and appropriate to its setting.
The Industry
What We Did
- Brand activation concepts & rollout
- Visual identity & brand world development
- Physical brand asset design & production
- Retail sales deck design
- Event collateral & signage
- Out-of-home advertising
- Project planning and delivery
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Global Locations
- Harrods Rooftop & Fine Wine & Spirits, London
- Le Toiny Hôtel & Beach Club, St Barths
- The Lodge, Verbier
- Bergrestaurant Blatten, Switzerland
- St Barths international airport
- Monaco OOH placements
The Challenge
Hanikon needed to establish itself as a premium rosé brand in a competitive market, without relying on short-term campaigns or over-designed brand moments.
The challenge was to create a physical presence that felt credible in high-end hospitality and retail environments — and flexible enough to work across very different locations, from London rooftops to beach clubs and ski resorts — while remaining consistent.
At the same time, the brand needed to feel at home in each setting, adapting to context without losing its identity or becoming diluted as it appeared across more locations internationally.
The Solution
We developed a clear, repeatable brand system that could be applied across activations, physical assets and supporting materials.
Rather than treating each activation as a standalone project, we focused on building a framework — covering visual identity, materials, layouts and tone — that allowed Hanikon to scale its presence without rethinking the brand each time it appeared in a new space.
This approach made it possible to deliver distinct experiences in very different environments, while maintaining consistency and control as the brand expanded into new markets and partnerships.
Brand Activations in Global Luxury Locations
We developed and delivered a series of location-specific takeover concepts, designed to introduce the brand through experience rather than traditional marketing. Each activation was planned as a complete moment — from spatial layout and branded assets through to how guests moved through the space and interacted with the wine.
In London, this included a rooftop takeover at Harrods, alongside an in-store activation within the Fine Wine & Spirits department. We designed bespoke gifting concepts, table games and branded bar elements to support longer dwell time and encourage interaction, while positioning Hanikon within a world-leading luxury retail environment.
Internationally, we created surf-side and beach club takeovers at Le Toiny Hôtel & Beach Club, designing branded surfboards, beach assets and relaxed hosting moments that aligned with the pace and culture of the setting. In the Alps, activations at Verbier and Bergrestaurant Blatten translated the brand into an après-ski context, with DJ-led sundowners, branded skis, games and pop-up bar concepts designed specifically for colder, alpine environments.
Across each location, we handled the concept development, asset design and delivery — ensuring every activation felt purposeful, well considered and clearly part of the same brand system.
Physical Brand Assets
We designed and delivered a wide range of physical brand assets, handling the process from early concepts through to production and on-site delivery.
Assets included skis, surfboards, ice buckets, glassware, textiles, games, staff uniforms and pop-up structures. Each item was designed to be functional first, with branding applied in a controlled and understated way.
Out-of-Home Advertising
We designed out-of-home advertising across key international locations, including airport placements in St Barths and city advertising in Monaco.
Each execution was designed to align with the wider brand system, ensuring Hanikon remained recognisable and consistent at scale.
Visual Identity & Brand World
Alongside the activations, we developed Hanikon’s brand world to ensure consistency across digital, physical and experiential touchpoints.
This included brand guidelines, campaign imagery direction and a physical material framework to guide finishes, colours and textures. The focus was on clarity and longevity, rather than trend-led design.
Retail Sales Deck & Brand Collateral
To support conversations with retail and hospitality partners, we designed Hanikon’s sales deck — shaping both the structure and visual design to clearly communicate the brand’s positioning.
We also produced supporting brand collateral, including event invitations, signage and table-scaping elements, ensuring consistency across every customer-facing touchpoint.