CASE STUDY

Thames

We transformed this leading Surrey-based dental and aesthetics clinic into a cohesive brand ecosystem – from digital presence to implant surgery rooms and skin treatment suites – creating harmony between medical precision and patient comfort.

Thames Dental & Skin clinic reception redesign by Saltco - where brand identity meets physical environment in Surrey

The Industry

Cosmetic Dentistry, Medical Aesthetics, Patient Experience Design

What We Did

  • Full rebrand strategy for dental & aesthetics positioning
  • Logo & visual identity system
  • Website with treatment-specific SEO (e.g. “London Bridge veneers Surrey”)
  • Google Ads targeting local searches (“best skin clinic Surrey”)
  • Clinic refurbishment with dental-grade materials

The Difference

“From the website to the chair, everything finally matches the quality of our dental work and skin expertise.”

Dr Theodora Bravis, Founder

The Challenge

Thames offered cosmetic dentistry and aesthetic treatments in Surrey, but their brand didn’t reflect their London-tier expertise. A disjointed identity left patients unclear about their full range of services — from teeth whitening to anti-wrinkle injections — while their clinic environment felt clinical rather than calming.

The Solution

A Surrey dental clinic rebrand that bridges medical trust and luxury aesthetics. We created a visual and spatial language that works equally for dental implant patients and skincare clients, with:

  • A calming yet premium colour palette
  • Wayfinding designed to reduce dental anxiety
  • Spaces that transition seamlessly from consultation rooms to treatment chairs
Versatile brandmark design by creative agency Saltco - distinctive iconography system for Thames Dental's clinical and marketing applications
Patient education flyer design by London agency Saltco - converting dental and aesthetic treatments into compelling patient benefits with strategic copywriting
Custom loyalty card design by Saltco for Thames Dental - elegant patient retention solution for premium cosmetic dentistry and aesthetic clinics

Designing Every Detail - Brand Strategy to Physical Reality

For Thames Dental & Skin, we built more than guidelines — we created a living system. Starting with in-depth brand strategy, we defined how a premium Surrey-based clinic should look, speak and feel across every touchpoint.

The result? A comprehensive brand bible with a SALTCO signature: our Physical Branding Passport. This ensures their visual identity — from website fonts to clinic wall colours — translates flawlessly into 3D spaces. Every material, texture and finish was specified to match Thames’ clinical precision and skincare luxury, creating instant recognition whether patients book online or sit in the treatment chair.

Now, Thames’ brand works as hard as their clinicians — perfectly consistent, unmistakably premium.